You Get What You Pay For – One Realtor’s Take on Discount Agents
Are you thinking of using a discount real estate agent to sell your home? After all, all they do is stick a sign in the ground and put it on MLS – anyone can do that, right? WRONG. There is much more to selling your home for top dollar.
First and Foremost – Marketing
Real Estate in 2019 has one primary driving force and that is “click-bait.” What is click bait? It is the undefinable but compelling reason to click on a photo. Because virtually all real estate searches begin with the internet, in order to be competitive your home must warrant that first click. People do not even take a full second to see a photo before they move on to one that is more attractive. I use a professional, architectural photographer to ensure that my clients get the maximum clicks both with great photos and by selecting the “money” shot for that first image – often not the front of the home.
Another way to ensure clicks, is to stage the home for more compelling photos. Both of these things can be expensive and discount agents can’t afford the time or money to do them. I have proven time and time again it works, and I can actually save you money by focusing your efforts on what will really make a difference.
Once a buyer clicks the next most important thing is the description. Professional writing makes for a description that goes beyond the bedroom and bathroom count but sells the essence of what is great about your home. I bring the entire Dunes marketing team to sell your home. Moreover, I will be present at every showing – after all, who can sell your home better than I can!
Experience – No Substitute
Often discount agents are inexperienced and not confident of their training or self-worth to do the job or they wouldn’t sell themselves short. I know the value I bring to the table.
One particular irritant I experience is other agents doing the minimum work until they are asked for more. I will make certain that all relevant documents are readily available to other agents in advance such as plot plans, insurance declarations, HOA documents, and relevant flood insurance information to prevent delays in communication.
I am so fortunate to have discovered great resources over the years. I found the best home inspector, best architectural photographer, my fantastic stager, and a real estate attorney that has never been less than perfect in addition to countless construction specialists that clients might need along the way. Discount agents typically will not go that extra mile.
In addition, I have a 26-point Service Level Agreement that describes everything I will do to get you top dollar and sell quickly.
As a Certified Negotiation Specialist, I have been trained in the art of negotiation – fewer than 1% of REALTORS® have that designation. If I can’t negotiate for myself to receive what I am worth, how can I be a tough but fair negotiator for my sellers?
It’s Rarely Just a Business Decision
Even the most pragmatic business professionals I encounter find this to be an emotional decision. They swear up and down that it will not be that way and invariably something in the process triggers an emotion he or she was not expecting. This is a life-changing move. I am a trained problem-solver, and I have a sales manager and broker to also help me manage problems as they arise. If I can get you a higher sale price, the commission will pay for itself.
Have you ever bought or purchased a lower priced service and then regretted not stepping up to the better quality in the first place? Are you willing to take that kind of chance with selling your largest asset?