I Know Your Neighborhood
I received a phone call recently from a woman who mistakenly thought that I had listed the property in her neighborhood that had just sold. She said she was planning to list her home for sale to which I said “Great, I can help you with that.” She did not want to talk to me because she thought she should list it with someone who “knew her neighborhood.” Before I could explain why that kind of thinking was counter intuitive she had hung up. I wanted to get that message out to others who might also be thinking that way about how to make the decision about who should represent their interests.
In the last two years, I have listed and sold six properties in neighborhoods in which I had not previously sold a home. All five were on the market for less than a week, and four of those sold for at least 97% of asking price, the other at 95%. One property was sold before it ever hit the MLS. Here’s how I did it.
Comparative Market Analysis
I do my homework. I don’t guess. I derive hard statistics about days on the market for specific types of homes in specific areas. It’s important to know what properties have sold and the price per square foot on average but, I also know going in to meet with prospective clients how many months of inventory for similar properties there are and what that means to sellers when they decide their list price. I make sure they also know how many new listings are likely to come on the market and become their competition. I also represent buyers as well as sellers. Many agents do not. That means I am showing properties in all neighborhoods so even if I haven’t listed and sold a home there, I know the market from both sides.
It’s ever so much more than taking pictures with your phone and sticking a sign in the front yard. I meet with my marketing department in advance to discuss the strategy for that particular home and together we develop a plan of action. In addition to the photos, signs, and flyers, there is a social media strategy, agent outreach strategy, and we carefully craft the description and curate the photos for maximum click bait. The front of the house may not be the most compelling picture so if you think about the time you spend deciding to click or not, it’s got to grab the most eyeballs and quickly.
I personally invest in hiring professional architectural photography and conduct professional staging in order to make the photos drive showings immediately. In 2019, everyone starts his or her search for a new home on the internet and the photos and key words are mission critical to generating excitement.
An offer is the sum of its parts and I know the contract. The price of course is important but so are the other elements such as closing, earnest money, and the addendum(s). I carefully read the details to see not only if the buyers require financing but also how much. Are they scraping every last dollar together only to have the financing fall through 3 weeks after we go under contract thereby taking the home off the market only to have to reactivate the listing? It’s also important to negotiate the repair requests so as to minimize the sellers’ risk. In nearly every deal, the repair request is the most stressful aspect for sellers and buyers. I have 20 years of experience in construction and real estate and I understand how to manage that risk and can help guide both sides through the process.
Certified Negotiation Expert
Selling a home quickly often involves managing multiple offers. When a property is hot – it’s hot. There are at least six options to successfully negotiate multiple offer situations and simply taking the highest price offer may not result in the greatest net to my sellers. Let me show you how I can do the same for you no matter what neighborhood you call home.