Isle of Palms Office

1400 Palm Boulevard Ste. M
Isle of Palms, SC 29451

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Folly Beach Office

31 Center Street
Folly Beach, SC 29439

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Dunes Downtown

11 Fulton Street
Charleston, SC 29401

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Kiawah Seabrook Office

1887 Andell Bluff Boulevard
Johns Island, SC 29455

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Mount Pleasant Office

835 Coleman Blvd Ste. 200
Mount Pleasant, SC 29464

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Category: Tips for Sellers

You Get What You Pay For – One Realtor’s Take on Discount Agents

Are you thinking of using a discount real estate agent to sell your home? After all, all they do is stick a sign in the ground and put it on MLS – anyone can do that, right? WRONG. There is much more to selling your home for top dollar.

First and Foremost – Marketing

Real Estate in 2019 has one primary driving force and that is “click-bait.” What is click bait? It is the undefinable but compelling reason to click on a photo. Because virtually all real estate searches begin with the internet, in order to be competitive your home must warrant that first click. People do not even take a full second to see a photo before they move on to one that is more attractive. I use a professional, architectural photographer to ensure that my clients get the maximum clicks both with great photos and by selecting the “money” shot for that first image – often not the front of the home.

1365 Whippoorwill Farm Road

The “Money Shot” | 1365 Whippoorwill Farm Road, Johns Island

Another way to ensure clicks, is to stage the home for more compelling photos. Both of these things can be expensive and discount agents can’t afford the time or money to do them. I have proven time and time again it works, and I can actually save you money by focusing your efforts on what will really make a difference.

Once a buyer clicks the next most important thing is the description. Professional writing makes for a description that goes beyond the bedroom and bathroom count but sells the essence of what is great about your home. I bring the entire Dunes marketing team to sell your home. Moreover, I will be present at every showing – after all, who can sell your home better than I can!

Experience – No Substitute

Often discount agents are inexperienced and not confident of their training or self-worth to do the job or they wouldn’t sell themselves short. I know the value I bring to the table.

One particular irritant I experience is other agents doing the minimum work until they are asked for more. I will make certain that all relevant documents are readily available to other agents in advance such as plot plans, insurance declarations, HOA documents, and relevant flood insurance information to prevent delays in communication.

I am so fortunate to have discovered great resources over the years. I found the best home inspector, best architectural photographer, my fantastic stager, and a real estate attorney that has never been less than perfect in addition to countless construction specialists that clients might need along the way. Discount agents typically will not go that extra mile.

professional real estate photographer

In addition, I have a 26-point Service Level Agreement that describes everything I will do to get you top dollar and sell quickly.


As a Certified Negotiation Specialist, I have been trained in the art of negotiation – fewer than 1% of REALTORS® have that designation. If I can’t negotiate for myself to receive what I am worth, how can I be a tough but fair negotiator for my sellers?

It’s Rarely Just a Business Decision

Even the most pragmatic business professionals I encounter find this to be an emotional decision. They swear up and down that it will not be that way and invariably something in the process triggers an emotion he or she was not expecting. This is a life-changing move. I am a trained problem-solver, and I have a sales manager and broker to also help me manage problems as they arise. If I can get you a higher sale price, the commission will pay for itself.

real estate purchase

Have you ever bought or purchased a lower priced service and then regretted not stepping up to the better quality in the first place? Are you willing to take that kind of chance with selling your largest asset?

Charleston Area Market Statistics Through June 2016

Market Stats graphic June

Halfway through 2016, residential real estate markets are performing as predicted at the beginning of the year. Sales and prices have been going up in most areas, while the number of homes for sale and total months’ supply of inventory have been going down. Meanwhile, many sellers have been getting a higher percentage of their asking price, and supply continues to struggle to meet demand. The message may be repetitive, but it is largely positive.
New Listings – up 1.3%. Pending Sales – up 17.9%.  Inventory – down 22.2% Median Sales Price – up 4.2%. Days on Market -down 5.2%. Months Supply of Inventory – down 32.7%.

With an interest rate increase still in the cards this year, combined with the American political landscape and global economic events, a cooldown could occur by winter. Presently, however, summery growth prevails as many locales are reaching near-record prices not seen in more than a decade.- According to Charleston Trident Association of Realtors

Market Stats through May 2016

Charleston Area Market Statistics Through December 2015


CHARLESTON, SC—(December 10, 2015) 1,029 homes sold in November in the region at a median price of $246,000 according to preliminary data released today by the Charleston Trident Association of Realtors® (CTAR). In November 2014, 987 homes sold at a median price of $222,067.

Year-to-date data shows that sales volume is 14% ahead of where it was last year, with 14,758 sales through November 2015 and the regional median price has increased by 5.3%, currently $228,000. Through November 2014, 12,933 homes had sold at a median price of $216,352.


Charleston Area Market Statistics through April 2015

As we wrap up the second quarter of 2015, most markets are expected to see a rapid increase in new listings. Spring is usually the time of the year that we see the most activity in the real estate market, as we see a huge increase in some of the most desirable homes being polished up and placed on the market. We’re ready for what summer will bring.
National home ownership percentage is actually the lowest since 1993.  Rental prices continue to grow which causes people to think twice about committing to a 12 month lease. The number of homeowners this year will also be determined by mortgage rates and lending practices.
 Charleston Area Market Statistics through April 2015
Upper Charleston
Lower Charleston
Mount Pleasant – South of IOP Connector
Mount Pleasant – North of IOP Connector
Folly Beach
Isle of Palms
Sullivans Island
Kiawah & Seabrook Islands

Charleston Area Market Statistics Through December 2014

Charleston area market statistics december 2014

Charleston residential real estate saw a great year in 2014, with a 9% increase in sales volume and a 5% increase in median prices. A total of 14,253 homes sold last year in the Charleston metro area, with the downtown Charleston peninsula and Folly Beach seeing the most median price growth, while Kiawah/Seabrook and James Island were some of the most active subsections of the Lowcountry, according to the Charleston Trident Association of Realtors®. In December 1,270 homes sold at a median price of $202,870. 2015 CTAR President, Matt DeAntonio, gave a great outlook for 2015, stating that “we expect to see sales volume and prices continue to grow.” While inventory remained low, 12% lower than in 2013, some notable changes in the market from 2013 to 2014 included a 17% increase in single-family home sales and that distressed sales continued to decline significantly.

Click on Area for Detailed Analysis

Mount Pleasant (North of IOP Connector)
Kiawah & Seabrook Islands

Charleston Area Market Statistics through August 2014

More than 5,000 Homes Sold This Summer in the Charleston Area.

These Charleston area market statistics were recently released by the Charleston Trident Association of REALTORS®.  “The summer months were, as expected, a period of steady, sustainable growth” said 2014 CTAR President, Corwyn Melette. “About 40% of sales for the year close during the summer, and this summer, sales activity and price growth has our market well-positioned for a strong finish to 2014” Melette said. At the end of August, there were 5,961 homes classified as active for sale in the CTMLS. At this time last year, there were 5,702.

Charleston Real Estate Market Statistics

Click on Area for Detailed Analysis

Mt. Pleasant (North of IOP Connector)
Kiawah & Seabrook Islands

Charleston Area Market Statistics through July 2014

These Charleston area market statistics were recently released by the Charleston Trident Association of REALTORS®.  “Our housing market continues to be where the economy experts thought it would be – steady, sustainable growth in both closed transactions and median price,” said 2014 CTAR President, Corwyn Melette. “With five straight months of inventory growth – albeit small, single digit percentage growth – some prospective buyers, who may not have found what they were looking for in the spring, should take another look and see if they find something that fits their needs now,” he added.

Charleston SC Real Estate Market Statistics July 2014Click on Area for Detailed Analysis

Market Stats – dunes properties and sales on the peninsula

Market Stats- Since the opening of The Real Estate Studio in historic Charleston in 2007, dunes properties has had a stronger focus in sales on the peninsula. Our downtown office is comprised of a group of agents that are experts in the downtown market, including the upper and lower peninsula. With this expertise combined with the strength of our other three offices, we have seen significant growth in the downtown market.

In the third quarter of 2014, dunes properties has sold $17,186,650 with over 40 sides. Closing out 2013 with $16,527,350 in sales, which was more than double the previous year, we have already surpassed last year’s total!

Compared to July 2013, the median sales price is up 21% and the number of days on the market has decreased almost 30% in historic Charleston. North of the crosstown, the median sales price is $304,500, which is 6% higher than this time last year.

market stats, median sales price downtown Charleston inside of crosstown     market stats, median sales price downtown charleston inside of crosstown

Along with increased sales on the peninsula with dunes properties, the Lowcountry has continued to see growth in home sales and prices. July was the fifth month in a row that the Charleston area has seen inventory growth, opening up new opportunities for buyers who may not have found what they were looking for last Spring. Compared to July 2013, residential sales have increased from 7,417 homes sold at a median price of $200,834 to 8,016 homes sold at a median price of $216,250.

The Real Estate Studio’s Touch Screen Real Estate Search

Check out our touch screen real estate search! We are so excited to now feature a wonderful, fun way to search for real estate: right from our storefront window in historic Charleston at The Real Estate Studio. This real estate touch screen is an interactive tool that allows you to search for property anywhere in the Charleston area and look at details, a map, and large pictures. It’s also very easy to navigate and extremely responsive to touch. Located right outside our storefront at 214 King Street, this new addition to our office gives you an idea of what The Studio has to offer before you even walk in the door.

If you see something you like, or prefer to sit down and continue your real estate search, you can walk right in and sit down with on one of our comfortable chairs and look at property on one of our multiple large screens. Check out some of our agents trying out the new technology!

The Real Estate Studio window touch screen search The Real Estate Studio window touch screen real estate search  The Real Estate Studio window touch screen real estate search

Come and see us at 214 King St. and check it out for yourself!

Upper Peninsula Growth and Development

The Upper Peninsula is the area of downtown Charleston that includes the neighborhoods of Wagener Terrace, Hampton Park Terrace, the Westside, North Central, Lowndes Grove, and Longborough. They are all located North of the Crosstown, hence the “Upper Peninsula.” As a result of areas like Upper King Street slowly developing further and further North, the Upper Peninsula is beginning to see all sorts of new development, from restaurants and bars to houses and offices.

Currently, some of our downtown agents at The Real Estate Studio have quite a few new construction projects currently underway. Kristin Walker has joined forces with Jeff Roberts of JJR Development, LLC and Architect Julia F. Martin, also known as Ecovest. Together, they are creating and selling new building projects and renovations. Kristin currently has four properties for sale that are under construction with this team. The homes will include luxurious touches that the development and design team are known for such as 9-10 foot ceilings, wide plank heart pine floors, and beautiful trim work. At the same time, the new construction creates a great balance between keeping historical aspects of the surrounding neighborhood with the architecture and the modern conveniences of new construction.

Three properties are located in the Westside, 369 Sumter Street, 371 Sumter Street, and 15 Ashton Street. All are 3 bedroom, 2.5 bathroom, between 1500-1700 square feet, and are scheduled to be completed in August/September, 2014. The fourth, 2025 Four Mile Lane, is located further up the peninsula has completed construction and is move-in ready!

1413560 – Details: 15 ASHTON ST, CHARLESTON, SC – $369,000
1412408 – Details: 371 SUMTER ST, CHARLESTON, SC – $419,000
1412413 – Details: 369 SUMTER ST, CHARLESTON, SC – $419,000
1400200 – Details: 2025 FOUR MILE LN, CHARLESTON, SC – $194,900

369 and 371 Sumter Street, dunes properties

369 & 371 Sumter Streets 6/10/14







369 and 371 Sumter Street, dunes properties

Artist rendering of 369 & 371 Sumter Streets

15 ashton Street, dunes properties

15 Ashton Street 6/10/14

2025 Four Mile Lane, dunes properties

2025 Four Mile brand new!

 dunes properties agent Jason Peé also has new construction for sale in the Upper Peninsula, in the neighborhood of North Central. Jason is working with Crosstown Builders on this 3 bedroom, 3.5 bathroom house that is a traditional home with a modern twist, which is also planned to be completed soon.

1407248 – Details: 21 MAPLE ST, CHARLESTON, SC – $419,900

21 Maple Street, dunes properties

21 Maple Street as of 6/15/14

21 Maple Street, dunes properties

Rendering of 21 Maple Street


Regarding all of this new construction on the Westside, Kristin Walker says that this area in particular “is hot because of its proximity to Upper King Street and the Medical University.  Look for a transformation of the Ashton, President, Norman Street area over the next couple years in preparation for the Horizon Development.”

The Charleston Upper Peninsula Initiative is another development project on a much larger scale. This initiative is a community planning and urban redevelopment effort focused on bringing future growth and denser development to an 865 acre area on the Upper Eastside, according to their website. With new construction going up all over the Upper Peninsula, many of which are less than $500,000, this expanding area is a growing and is sure to be a sprawling community in the coming years.